Good Designers Complete, Great Designers Discard

Recently while redesigning Z-Up (It’s still a mess), I realized halfway through the process that my design didn’t fit the branding of it at all. See, for Z-Up, I used the whole cardboard box metaphor, representing the files that one can upload onto it. For my “redesign” of it, I started going for the whole airmail envelope look, with the diagonal stripes on the borders. Yes it looked pretty, but I soon realized that it just did not go with the branding I had established for Z-Up. It was poorly thought out, and done on a whim, with little thought to how well it works for the brand.

After mulling it over for a while, I made the decision to completely discard what I had done so far and start anew, this time taking the branding into consideration. Yes, it was quite painful to just toss away hours of work (it took a while to get the borders right, and they _still_ didn’t quite align), but it was a move that had to be made. Being a great designer doesn’t only mean making pretty layouts— it’s knowing when to discard parts of/entire designs if needed, for the purpose of making the end result even better. Sure, this is a step backwards in the redesign of Z-Up, but I think it’ll benefit it more in the long term.

Plus, having Z-Up look like an airmail envelope would be quite confusing to newcomers; they might associate Z-Up with email, because an envelope does not imply storage, whereas a box does.

Posted in Art, General, Technology, Web
  • http://twitter.com/FM_Tim Tim

    Boxes are FTW.

  • http://slantedmndz.com Alec

    If this is true, than I am the best god damn design in the world…i think I have discarded every design I have ever thought of.

  • http://net-cake.com Paul D’Amora

    That is something that most designers can’t do, because it truly is very hard to throw away hours of hard work. Hopefully some day I’ll master that skill.

  • http://dzine-studios.com Dan

    Yes it is very very hard, it took quite a bit of thinking to scrap my Z-Up design, and I still regret it sometimes, but I know it’s for the good of the brand.