Recently while redesigning Z-Up (It’s still a mess), I realized halfway through the process that my design didn’t fit the branding of it at all. See, for Z-Up, I used the whole cardboard box metaphor, representing the files that one can upload onto it. For my “redesign” of it, I started going for the whole airmail envelope look, with the diagonal stripes on the borders. Yes it looked pretty, but I soon realized that it just did not go with the branding I had established for Z-Up. It was poorly thought out, and done on a whim, with little thought to how well it works for the brand.
After mulling it over for a while, I made the decision to completely discard what I had done so far and start anew, this time taking the branding into consideration. Yes, it was quite painful to just toss away hours of work (it took a while to get the borders right, and they _still_ didn’t quite align), but it was a move that had to be made. Being a great designer doesn’t only mean making pretty layouts— it’s knowing when to discard parts of/entire designs if needed, for the purpose of making the end result even better. Sure, this is a step backwards in the redesign of Z-Up, but I think it’ll benefit it more in the long term.
Plus, having Z-Up look like an airmail envelope would be quite confusing to newcomers; they might associate Z-Up with email, because an envelope does not imply storage, whereas a box does.